Lou Ferrando brings many years of experience in every facet of the Outdoor Advertising Industry. He served in the position of Director of Real Estate and Public Affairs for one of the Southeast’s largest Outdoor Advertising companies. In this role, he managed a land lease portfolio of 1100 Commercial billboard leases that carried annual lease payments of $7,000,000. His duties included renewing leases, procuring new organic locations, obtaining building permits, working with and building relationships with local government officials, tracking annual sales for Lessor reporting requirements, coordination sub-contractors and Lessor property access and much more. Lou is extremely skilled in billboard location procurement, negotiations, lease/contract renewals, asset management, budget development and managing construction projects. He has served as a Board Member with the Outdoor Advertising Association of Georgia (OAAG). Over the course of his 25 years in the industry, he has owned, operated and sold multiple billboard companies.
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